Generating 300+ High-Intent Leads in 4 Months for WRTowing
Waterloo Region Towing offers reliable, 24/7 towing and roadside assistance across Waterloo, Kitchener, and Cambridge. Fast, safe, and professional service when you need it most.
The Challenge
WR Towing was experiencing inconsistent lead flow, affecting their ability to maintain steady business growth. Their existing marketing efforts were producing unpredictable results with high costs per lead.
Industry: Automotive Services
Timeline: 4 months
Focus: Lead Generation
Key Issues
- Unpredictable monthly lead volume
- High cost per lead with low intent traffic
- Leaky conversion funnel
- Inefficient ad spend across channels
Our Approach
Our team implemented a systematic optimization strategy:
1. Comprehensive funnel audit to identify conversion barriers
2. Two-week intensive campaign optimization:
- Refined keyword targeting
- Improved ad scheduling for peak emergency hours
- Enhanced location targeting
- Optimized landing page conversion elements
3. Implemented lead quality scoring
4. Set up real-time tracking and reporting
The Results
- 300+ qualified leads generated in 4 months
- 65% reduction in cost per lead
- 85% increase in lead-to-customer conversion rate
- Consistent monthly lead flow of 75+ high-intent prospects
''Before working with them, our lead flow was all over the place. Now we have a steady stream of quality leads coming in every day. Our trucks are busier than ever, and the leads are actually converting into paying customers."
Mike Roberts
Owner, Waterloo Region Towing